Clever Breast Cancer Ad To Show Women How to Check for Lumps

~ Posted on Tuesday, April 26, 2016 at 6:29 AM ~

I came across this article which I must definitely share with you all. For your convenience, I have copied the excerpts from the article here. You can click on the image below to launch the video on YouTube:

The geniuses over at MACMA are getting a slow clap from the Internet this week after outsmarting all of those pesky social media rules that prohibit nudity. And it’s all in the name of a good cause.

 If you haven’t heard of it, MACMA is an Argentinian-based breast cancer charity, devoted to spreading awareness and knowledge to women about how important it is to regularly screen for lumps in their breast tissue. According to Little Black Book, MACMA recently hired a company called David to help them come up with a clever way to reach even more women across the globe.

As David’s General Creative Director, Joaquin Cubria, and VP, Ignacio Ferioli, told LBB: “It’s hard to get women over 25 to examine their breasts regularly to prevent breast cancer. But it isn’t hard to make them check their phones every five minutes. Therefore, we decided to get to them [on social media].”

The only problem? Accurately showing women how to check for lumps means … showing women how to check for lumps. Like, on boobs. Real ones.

Unfortunately, videos or images featuring any hint of nudity — including breasts — are blocked from Facebook and Instagram. (Yes, even those that are breastfeeding-related, and completely non-sexual.) Quite the conundrum.

Man Boobs

All I can say, though, is thank god for man boobs. And this guy, whose name is allegedly Henry:

Man Boobs

“Henry” graciously lend his man boobs to the good people at David and MACMA, and soon enough, they had themselves an informative (and hilarious) video that reminds women not only to check themselves regularly, but more importantly how to do it. The campaign, appropriately named #ManBoobs4Boobs, is getting a lot of play on Twitter, where many are praising the use of “moobs” — and not in a body-shaming way.

According to the World Cancer Research Fund International, breast cancer is the most common form of cancer to affect women. In fact, as of 2012, an estimated 1.7 million women worldwide had been diagnosed. Considering those staggering stats, MACMA’s ad is all the more brilliant, for the way it manages to be both helpful and hilarious, all at once.

 

** Note: I have disabled the commenting feature on my blog engine thanks to all the spammers who happily spam my blog every day. If you wish to ask me any questions, you can find me at my Facebook page (I'm there almost everyday) or just drop me an email if you wish to maintain some anonymity.

Product Review - BROS Mother’s Day Gift Set

~ Posted on Monday, April 18, 2016 at 5:25 AM ~

I have been cutting down on doing product reviews since 2014 and what more with baby #4 on the way this end of year, all the more I need to be particularly picky and selective with the products that I'm reviewing. Not that I'm trying to be hard sell, no, definitely not! But with 3 kiddos + 1 on the way, being a housewife at home with kiddos all the time and helping out with hubby's business, I just feel it is not fair to make companies and PR reps wait for my reviews while I slowly review and look for time to spare to draft out my feedback you know? But of course, like I said, I have to be selective, so products that we can definitely fit into our family dynamics (especially books on parenting or homeschooling stuff, family products, something along those genre) will be accepted!

Recently, I received an email asking whether I would be interested to review the latest products from BROS (yeah, the famous water bottle brand) I was like 'Hey, let's do it!' I mean, hey, who am I to say no to BROS? They are famous for their BPA-free, eco-friendly, reusable and recyclable bottles!

I'm a full-time mummy

BROS Mother’s Day Gift Set

About the company:

"Proudly developed and manufactured since 2004, BROS reusable water bottles set the trend through superior quality, innovation and better design. Committed to better health and the environment BROS encourages more people to get hydrated. BROS is distributed nationally and regionally by Living Wing Sdn Bhd.

Every bottle in the BROS series is made to be durable with safe and eco-friendly materials, providing a compelling alternative to single-use, disposable plastic beverage containers. A fun and stylish way to keep hydrated while reducing plastic waste!."

I'm a full-time mummy

I received the BROS Mother’s Day Gift Set (which is a bundle of the Mother and Child bottles) for my review. Here is how it looks like in its packaging (box a bit crumpled due to transit):

BROS Mother’s Day Gift Set

So kawaiiii!!! I mean, so beautiful!!! What more with purple being my favorite color and pink being our girl's favorite color! Awesome possum!!!

Here's a closer look of how the water bottles look like. A brief info on this Mother's Day gift set - both BPA-free water bottles are from the Crystal series, 350ml in size and were inspired by simple yet precious memories made with someone we love.

BROS Mother’s Day Gift Set

In this scenario, it’s the walk home from a little girl's childhood memory of grocery shopping with her mother. That was her fondest memories. Although it might seem insignificant to others but the warm presence of her mother lingers in the mind of the daughter till today.

Even though I am a mother myself now, I still cherished my childhood memories when I followed my late mum to the morning market to have our breakfast whenever we were back in her hometown during school holidays. After all, don't you agree that the most treasured memories are the ones made with someone you love? Our 4.5 years old girl is so happy with her special pink water bottle with a picture of a little girl (she said 'Awwww the little girl looks just like me!!!') and she feels special to have her own special set of water bottle alongside with mummy!

BROS Mother’s Day Gift Set

Thank you BROS for this wonderful and precious memories you created for my little princess and myself!

I'm also very grateful for the additional water bottles that we get, especially for our 7 years old boy and our 2.5 years old girl.

What a nice touch and extra thoughts! Wonderful company that cares about the extra little things!

BROS Mother’s Day Gift Set

I'm a full-time mummy

Do check out http://www.bros-store.com/ for more choices and details.

As a token of appreciation to my awesome readers, BROS generously extended an additional 10% discount for the Mother's Day gift set. All you have to do is simply enter the code FTMUMMY10 at the checkout to enjoy the offer. Please note that this offer is valid from April 15 to 8 May only so do hurry up!!! Also, I don't get any commission or referral fees from doing this. I'm just sharing this in case you plan to get any Mother's Day pressies for the awesome mums in your life :D

Take note that the discount code is applicable per person per checkout. If you purchase 2 Mother’s Gift Set in a single checkout (one Order ID No., one invoice), both gift set will be entitled to additional 10% off. BUT if you purchase 2 Mother’s Day Gift Set separately in 2 different checkouts (two Order ID No., two invoice), only one gift set will be entitled to additional 10% off. You will not be able to utilize the discount code on your second purchase (2nd invoice).

Also, from 15th April to 8th May, the first 50 online orders of this lovely water bottle set will come with a personalized message.

BROS Mother’s Day Gift Set

This is the awesome sketch by BROS in-house artist of my humble little family!

I'm a full-time mummy

Do note that I received no monetary compensation for this review, I was provided with the products in order to facilitate my review. All opinions expressed in this post are my own. Please do your own research when purchasing products, as your opinions may differ from mine.


** Note: I have disabled the commenting feature on my blog engine thanks to all the spammers who happily spam my blog every day. If you wish to ask me any questions, you can find me at my Facebook page (I'm there almost everyday) or just drop me an email if you wish to maintain some anonymity.

Find Out Why This Mum Breaks Down In Tears

~ Posted on Tuesday, April 12, 2016 at 10:13 PM ~

I came across this article which I must definitely share with you guys. For your convenience, I have copied the excerpts from the article here (click on image to watch video):

A woman whose seven-month-old son died after being reportedly abused by a babysitter's boyfriend donated his organs - and has now heard the boy's heartbeat in a young girl. Heather Clark couldn't hide her emotions as she listened to the heart of four-year-old organ recipient Jordan Drake at Phoenix Children's Hospital.

 Amid the unthinkable grief of losing her son Lukas, Heather made a decision that saved three lives. Jordan received Lukas' precious heart when she was just 18 months old. Yesterday, Heather heard her son's heartbeat for the first time in nearly three years. Clark and Drake's mother, Esther Gonzalez, were filmed by Donate Life Arizona crying and hugging while meeting one another for the first time. Gonzalez was heard telling Clark: 'I just can't believe this is happening.'

Jordan gifted Clark with a red teddy bear covered in pink hearts that when pressed made a heartbeat sound. 'That's Lukas' heartbeat,' Gonzalez explained, leading to Clark crying. 'Thank you, Jordan,' Clark said. 'It's perfect.' Clark also put on a stethoscope and placed it upon Jordan's chest, listening to her late son's heart beating. 'It's so strong,' Clark was filmed saying. When she was done, Clark gave Jordan a hug and a kiss. Jordan later used the stethoscope herself, and heard Clark's heartbeat.

Clark also shared photographs of Lukas at the emotional meeting. At one point, Clark told Gonzalez in the footage: 'And another amazing thing with donating his organs is it gave me the chance to hold him again.' Clark said in a January 22 post on the Facebook page Justice For Lukas Scot: 'One week from today I will be listening to Lukas' heartbeat once again. 'I will be holding Jordan in my arms showering her with love and kisses!' Jordan was born with a congenital heart defect.

According to the news outlet, Lukas died in 2013 after being abused by his babysitter's boyfriend. Clark told the TV channel there is a child abuse investigation. Gonzalez told Fox 10 Phoenix: 'We're family now, we're friends now, our families are families, we've brought our families together.'

 

** Note: I have disabled the commenting feature on my blog engine thanks to all the spammers who happily spam my blog every day. If you wish to ask me any questions, you can find me at my Facebook page (I'm there almost everyday) or just drop me an email if you wish to maintain some anonymity.